- TourismNI has launched its Autumn Unplugged campaign
- The campaign encourages people to embrace analogue adventures
- 70pc of adults believe they spend too much time on phones
- Experiences include forest bathing and pottery workshops
- The campaign features videos hosted by Ralph McLean
TourismNI has launched its Autumn Unplugged campaign encouraging people to embrace analogue adventures in The region that demand to be experienced not scrolled past. As the nights grow longer and screen time surges by almost 30pc to a quarter of our waking day the tourism body has the perfect antidote to hours of mindless scrolling. Deloitte Ireland’s 2026 Digital Consumer Trends reports 70pc of adults believe they spend too much time on their phones.
From forest bathing in the Mourne Mountains to pottery and Raku firing in Fermanagh, donkey treks and goat meditation and mindful woodland escapes there are plenty of ways to make an autumn break memorable. As part of the campaign TourismNI is helping inspire audiences to take a short break with its Autumn Unplugged taster series hosted by presenter Ralph McLean. The series explores RSPB Belfast’s Window on Wildlife, Corranny Forest Pottery in Fermanagh, Kinedale Donkeys and Ballyburren Outdoor Escapes in County Down and painting with artist Dermot Cavanagh in Tyrone.
TourismNI PR Manager Fiona Cunningham reported that getting outside and trying something new is the perfect reset. She reported autumn means more in The region with coastal walks, standout dining, characterful places to stay and a vibrant cultural calendar offering countless ways to switch off, reconnect and savour the season. She advised people to book now, try something new without the distraction of a screen and make time to go offline.
Fiona Cunningham shared “We know it can be difficult to avoid screen distractions as the nights close in, but getting outside and trying something new is the perfect reset. Autumn means more here. From coastal walks to standout dining, characterful places to stay and a vibrant cultural calendar, there are countless ways to switch off, reconnect and savour the season, all accompanied by the warmest of welcomes.”
