A group of 60 German travel agents and tour operators visited Ireland to participate in the German Travel Association’s ‘Destination Forum Irland’ event.
The event, organised by the German Travel Association (DRV), aims to discuss the potential of Ireland as a destination for German holidaymakers.
The agents attended workshops, panel discussions, and networking events, as well as various fact-finding visits to experience Ireland’s tourism offerings.
The event was supported by Tourism Ireland, Fáilte Ireland, Aer Lingus, and fvw, a German travel trade magazine, with the goal of increasing German visitor numbers to Ireland in 2024 and beyond.
Niall Tracey, Demand Development Director at Fáilte Ireland, said “visits like these play a key role in encouraging their customers to consider Ireland as a holiday destination so they can sell more effectively when they return to Germany. It is imperative that there is a strong message in Germany that Ireland offers a high-quality and diverse tourism experience, suitable for all demographics.”
