SAS will launch the EuroBonus Conscious Traveller programme in January, aiming to reward customers for making sustainable choices during their travels.
Members who complete ten or more “conscious steps” throughout the year will be eligible for a variety of rewards.
The programme encourages actions such as learning about sustainable aviation fuel, purchasing biofuel, donating EuroBonus points to charity, and making conscious product choices to reduce environmental impact.
SAS will discontinue providing carbon offsets to EuroBonus travellers, focusing instead on reducing total emissions..
