Eighteen tourism companies from Ireland specialising in Business Events showcased Ireland as a top destination to 40 German MICE buyers at a in Hamburg workshop and networking event
Among those attending: Dromoland Castle, Dublin Convention Bureau, Galway Convention Bureau, Guinness Storehouse, Horizons by Tour Partner Group, ICC Belfast, Kilkea Castle, Killarney Convention Centre, Lyrath Estate, Moloney & Kelly, O’Callaghan Collection, The Convention Centre Dublin, The Shelbourne, Tifco Hotel Group, Titanic Belfast, Visit Belfast, Voco Belfast and Wallace Travel Group..
Siobhan McManamy, Tourism Ireland’s Director of Markets, said: “our workshop and networking event in Hamburg provided an important platform to promote Ireland as a premier destination for Business Events. Business travel is high value and often midweek and off season by its nature, thereby aligning with Tourism Ireland’s strategy to grow overseas tourism revenue outside of the peak summer season. We were delighted to have 18 tourism companies from Ireland with us, engaging in productive commercial meetings and showcasing the best of Ireland to influential German meetings and incentive travel planners.”
