IndiGo has partnered with Amadeus to provide global travel sellers access to the airline’s NDC (New Distribution Capability) content, enhancing its market reach and competitive edge in the aviation sector.
The agreement allows IndiGo, which expects to carry over 110m passengers in 2024, to efficiently distribute its products and streamline the booking process for corporate clients and travel agencies, offering exclusive deals tailored to traveller profiles.
With Amadeus’ NDC capabilities integrated into IndiGo’s systems, the airline can create dynamically priced offers to boost ancillary sales and improve the overall customer experience across all sales channels.
IndiGo says its commitment to NDC technology underscores its focus on innovation and customer satisfaction, aiming to redefine air travel in India and enhance the travel experience from booking to boarding.
Pieter Elbers, Chief Executive Officer, IndiGo, said, “IndiGo celebrated its 18th anniversary this year and introduced exciting new products, including IndiGoStretch, and IndiGo BluChip. This is a part of our strategy ‘Towards New Heights and across New Frontiers’ to address the evolving needs of the travelers. This agreement with Amadeus will enable us to take our Distribution Strategy to the next level and provide travelers, with our exciting new products, on an even greater scale, in India and around the world. Amadeus has built a deep integration into the ecosystem of travel sellers around the world, and this will enable IndiGo to leverage IATA’s NDC and ONE Order visions while ensuring an exceptional travel experience for our customers. Over the course of 18 years, IndiGo has revolutionized and democratized air travel in India and this agreement marks yet another important milestone in our journey to redefine air travel.”
Decius Valmorbida, President, Travel, Amadeus, said, “We look forward to working with IndiGo to simplify its distribution strategy and take advantage of new technology standards. Amadeus is the world’s largest travel distribution platform and the largest provider of IT solutions to airlines which puts us in a unique position to drive NDC forward. Our technology will enable the airline to easily tailor its offers using the latest merchandising capabilities, and efficiently present and distribute them in a way that enriches and enhances the shopping experience for both its passengers and travel sellers worldwide.”
