Fáilte Ireland invested nearly €165,000 last year on 29 trips for influencers like Roz Purcell to promote travel in Ireland.
The authority allocated a total of €142,228.03 in fees to 11 social media influencers for their content creation.
The initiative aimed at enhancing awareness of local businesses and activities among younger travelers.
This strategy was executed to effectively stimulate domestic tourism within the country.
