Eleven German travel agents from Lufthansa City Cenre visited Ireland as guests of Tourism Ireland and Fáilte Ireland
The bespoke itinerary included visits to Howth Castle and a gin experience at Pearse Lyons Distillery
Travel agents explored Wicklow’s Powerscourt Estate and participated in sheepdog and falconry demonstrations
A walking tour in Kilkenny featured Kilkenny Castle, Kilkenny Design Centre, and the Medieval Mile Museum
David Boyce, Tourism Ireland’s Head of Business Events and Luxury, shared: “Tourism Ireland was delighted to invite this group of top travel agents from Lufthansa City Center to visit Ireland. Our aim is to showcase Ireland as a leading destination for Business Events and to inspire these travel professionals to recommend Ireland for future meetings and incentive travel, in 2025 and beyond.
“Business travel is high value and often midweek and off season by its nature, thereby aligning with Tourism Ireland’s strategy to grow overseas tourism revenue outside of the peak summer season. Our message is that Ireland offers a winning combination of world-class infrastructure, unique and luxurious accommodation, state-of-the-art venues, spectacular landscapes, the warmest of welcomes and fantastic hospitality, making it an ideal destination for corporate meetings, incentive travel and events of all sizes.”
