Kerry County Council has spent €80,000 on 20 influencers and journalists to promote the Kingdom of Kerry Greenways since 2023.
Visitor numbers to the Kerry Greenways website increased by 29pc in the first three months of 2025 compared to the last three month of 2024 due, the councillors claim, to social media promotions.
Monthly meetings between KCC and Turley review marketing plans and upcoming promotional opportunities to attract more visitors.
The council highlights that influencer content has reached audiences of over 31,000 on Instagram and 28,000 on Facebook, seeking to expand the Discover Kerry website reach.
