Tourism Ireland launches Irish food promotion in Germany

German chef, journalist and videographer Olaf Deharde harvesting oysters with Michael Kelly of Kelly Oysters, in Kilcolgan, Co Galway.

Tourism Ireland has launched the ‘It’s All About Food’ campaign in Germany, collaborating with MONOLITH Grill and Wolters Rundreisen to celebrate Irish produce.

The campaign is led by German chef Olaf Deharde, who explores Ireland’s food culture and local producers along the Wild Atlantic Way through videos and recipes.

His journey includes harvesting seaweed in West Cork, learning about oysters in Galway, and sampling spirits at Dingle Distillery, all while cooking with local ingredients.

Wolters Rundreisen has introduced a new tour, ‘Autoreise Genussvolles Irland’, offering a culinary road trip from Cork to the Cliffs of Moher, featuring various food experiences.

Nadine Lehmann expressed, “This initiative is a fantastic way to showcase Ireland’s exceptional local produce, talented producers and the unforgettable culinary experiences awaiting our German visitors. We are delighted to launch our new food campaign, ‘It’s All About Food’.”

Nadine Lehmann shared, “Our aim is to inspire even more German visitors to come and discover that Ireland truly is ‘All About Food’ – and so much more.”