Tourism Ireland estimates that air seat capacity to Ireland for the 2025 summer season (March to October) is up 4pc compared to 2024, with winter season (October to March) capacity increasing by 12pc.
From January to July 2025, 3.47m visitors contributed €2.86 billion to Ireland’s economy, aligning with 2023 performance but softening compared to 2024.
Hotel occupancy levels in Ireland for the first seven months of 2025 matched 2024, while short-term rental occupancy rose by 1pc.
Tourism Ireland launched autumn and ‘Home of Halloween’ campaigns in markets including Great Britain, the US, Germany, France, and Canada, targeting 60m impressions in England and 67m in the US.
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