
Tourism Ireland hosted four Irish golf and tourism enterprises at the BMW PGA Championship in Wentworth, promoting Ireland’s golf offerings.
The event highlights Adare Manor’s upcoming role as the 2027 Ryder Cup host. Ireland’s golf appeal combines world-class courses with scenic beauty and hospitality. The championship provides a platform to attract English and international golfers for holidays in Ireland.
Judith Cassidy shared: “Our presence at this year’s BMW PGA Championship is an excellent opportunity to remind golfers that Ireland offers some of the very best golf in the world, as well as spectacular scenery, fantastic experiences and warm hospitality. Golf is the world’s largest sports-related travel market and Tourism Ireland’s message is that a golfing holiday in Ireland is about much more than a round of 18 holes – the combination of our world-class golf and our unique brand of hospitality plays a key role in attracting golfers from Britain and elsewhere around the world.”