Tourism Ireland brings 35 enterprises to IBTM World in Barcelona

REPRO FREE 18/11/2025, Barcelona – Thirty-five (35) tourism businesses from the island of Ireland are attending one of the leading global events for the meetings, incentives, conferences and events (MICE) industry – IBTM World – which is taking place in Barcelona this week. PIC SHOWS: Tourism companies from the island of Ireland at IBTM World in Barcelona, with Aileen Hickey, Tourism Ireland (standing front row, left); Maureen Dooher, Tourism NI (standing second row, third left); Lisa Power, Fáilte Ireland (standing, second right); and David Boyce, Tourism Ireland (standing, right). Pic – Guillem Calatrava (no repro fee) Further press info – Niamh Doherty, Tourism Ireland tel: 085-856 6429

Thirty-five tourism businesses from Ireland attended IBTM World in Barcelona during the week of 19 November 2025.

The event featured around 1,900 commercial meetings that delivered business events worthms of euro for Ireland in 2026 and beyond. Tourism Ireland promoted the island as a destination for meetings and incentive travel to international buyers.

The Business Events sector contributed more than €1bn to the Irish economy each year. The Business Events 2030 strategy targeted an average annual revenue growth rate of 8pc out to 2030.

Participants included: Anantara the Marker Dublin, BEM Ireland, Camden Court Hotel, Clayton Hotel Burlington Road, College Green Hotel Dublin, Croke Park, Crowne Plaza Belfast, Dexcom Stadium, Dublin City University, Dublin Convention Bureau, Dublin Convention Centre, Dublin Royal Convention Centre, Europe Hotel & Resort Killarney, Galway Convention Bureau, Guinness Storehouse, Hillsborough Castle and Gardens, Horizons by TPG, INSPIRE DMC, InterContinental Dublin, Iveagh Garden Hotel, Kilkea Castle Hotel & Golf Resort, Killashee Hotel, Lyrath Estate, Neville Hotels, O’Donoghue Ring Collection, Odyssey International DMC, Ovation Ireland DMC, Powerscourt Hotel. Radisson Blu Royal Hotel, Slieve Donard, K Club, Shelbourne, TIFCO Hotel Group, Titanic Belfast, Touch of Ireland, Trinity College Dublin, Visit Belfast and Westbury hotel.

David Boyce shared “We are delighted to have 35 tourism partners from Ireland with us at IBTM World in Barcelona this week, as we work together to inspire the international buyers in attendance about all that Ireland has to offer their clients” David Boyce shared “Tourism Ireland’s goal is to facilitate 7,500 commercial Business Events meetings this year – connecting tourism operators from Ireland with overseas buyers to grow Business Events and support businesses across the island”.