Air Serbia has overhauled its frequent flyer programme with an AI-driven platform from Loyalty Juggernaut in March.
The new programme rewards passengers for flights, purchases, and daily engagement using Gravty technology. Air Serbia is partnering with the same company that powered Emirates Skywards and Riyadh Air programmes.
The launch coincides with preparations for Air Serbia’s centenary celebrations in 2027. Air Serbia carried around 4.4m travellers across more than 90 destinations last year.
Air Serbia CEO shared Jiri Marek shared “We are building a modern loyalty ecosystem that rewards customers for every interaction with Air Serbia.”
Snezana Radinovic shared “Our ambition is to create one of the most engaging loyalty propositions in Europe.”
Shyam Shah shared “We are proud to partner with Air Serbia in shaping the next chapter of loyalty in aviation.”
