British Airways has introduced new amenity kits for business class on long-haul flights featuring designs by artists Amelia Coward, Charlotte Roseberry, Kit Boyd, and Naomi Edmondson via Rise Art.
Products include toiletries, earplugs, socks, eye mask, moisturizer, and multi-balm from anatomē with natural ingredients.
Sustainability measures encompass recyclable aluminium packaging saving 26.5 tonnes of plastic yearly, bamboo toothbrushes, paper-wrapped dental kits and earbuds, recycled polyester socks, and recycled fabric bags.
A 20bn discount code for anatomē products accompanies each kit. Calum Laming shared “At British Airways we’re always looking to innovate for our customers, and, like our new global lounge concept and cabins, as well as our marketing campaigns and safety videos, we set out to signal a new direction, creating something bold and original, modern and unexpected that would surprise and delight our customers. We’re confident we’ve achieved that with this collaboration with outstanding homegrown British talent and wellness products by anatomē. The kits have been designed to be enjoyed during and after the flight. They’re ideal for reuse—whether as a travel pouch or an everyday carry-all. We’ve worked with anatomē to choose products that are both ultra-hydrating and relaxing, and we can’t wait to share them with our customers on board.”
