- Air Macau has activated the Stellex Offer Shopping & Pricing Engine in September 2024.
- The system operates on seven core online channels including the website and mobile app.
- Air Macau has expanded its fare product portfolio through the Datalex partnership.
- The solution supports seamless sale of connecting itineraries with Air China Group subsidiaries.
- Jonathan Rockett confirmed Datalex commitment to China market needs.
Air Macau has deployed the Stellex Offer Shopping & Pricing Engine from Datalex across seven core online channels since its activation in September 2024. The airline has expanded its fare product portfolio and driven revenue growth through the partnership in less than 18 months. Deployment covers the official website, mobile application, Douyin and MPAY with further channels planned.
The solution delivers advanced shopping and pricing capabilities that provide greater offer control and richer content. It optimises calculation of domestic and international fares through IATA and ATPCO rules. As part of the Air China Group, Air Macau now sells connecting itineraries with other subsidiaries through its direct channels.
Mr. Wang Qing, General Manager of E-Commerce at Air Macau, shared “The successful activation of the Stellex Offer Shopping & Pricing Engine is a key milestone in Air Macau’s retail transformation journey. The solution provides us with greater control and agility, enabling us to provide our customers with a wider range of fares and offers, at speed, while also supporting revenue uplift across our digital channels.”
Jonathan Rockett shared “We are proud to support Air Macau on its journey towards Modern Airline Retailing. The Stellex Offer Shopping & Pricing Engine enables the airline to introduce new fare products quickly, unlock additional revenue opportunities, and improve operational efficiency through advanced technology.”
