Florida tourism leaders are launching a charm offensive to reverse declining Canadian visitor numbers over the past year, with Visit Florida and the Florida Restaurant and Lodging Association planning meetings, trade show attendance, and media outreach in Toronto and Vancouver this spring.
The initiative addresses market softness through targeted promotion of beaches, attractions, and hospitality offerings. Florida is aiming to recapture share from this key source market amid a doneturn in bookings and flight frequencies from Canada to the USA.
