Long Lane, opening in spring 2026 in Midhurst, Sussex, will be England’s first sober members club and hotel, focusing on wellness.
The 20 biohacked bedrooms and 10 forest cabins feature wellness tech like EightSleep mattresses and air filtration systems. The Precision Nutrition Restaurant uses biometric data for personalised menus, complemented by an alcohol-free Elixir Bar.
The Coach House offers advanced treatments like hyperbaric oxygen therapy and cryotherapy, alongside a gym and studios. Membership includes biometric testing and tailored programmes, with rates from €117 to €585 monthly, and rooms from €410 to €468.
Harrison Hide, Long Lane Co-founder shared: “We want to raise the standards of wellness in every element of hospitality.”
Jamie Caring shared: “Our members’ club redefines community with tailored experiences based on biometric insights.”
