Minor Hotels’ latest trend report forecasts a profound shift in 2026 travel towards authentic. wellness-centric experiences.
It says half of its surveyed travellers intend prioritising sustainability and mindful escapes. Dubbed “Travelling Deeper.” the insights reveal 44pc planning wellness integrations and 47pc favouring eco-conscious hotels.
A written statement shares: From cultural immersions to restorative retreats. the emphasis is on lasting connections over superficial jaunts. This evolution challenges hospitality providers to innovate. blending local authenticity with green practices to capture conscious consumers.



