- Tunisia hosted more than 5.8 million international tourists in the first seven months of 2026
- The visitor count marks a 2.6pc year-over-year increase
- Tourism revenues reached approximately €1.9 billion through the end of September 2026
- These receipts covered 142pc of the country’s external debt servicing requirements
- Tunisia ranks as the fourth most booked international destination for French travellers
Tunisia’s tourism sector is experiencing renewed growth as travellers seek alternatives to traditional Gulf destinations. Industry observers point to improved perceptions of stability, competitive pricing and better accessibility as key factors driving the recovery across the Middle East and North Africa region. The country welcomed more than 5.8 million international tourists in the first seven months of 2026 alone.
The visitor count marks a 2.6pc year-over-year increase compared to the same period in 2025. This trajectory follows a highly successful 2025, where Tunisia recorded an unprecedented 11 million international tourists across the calendar year. According to data published by the Central Bank of Tunisia, tourism revenues reached 6.3 billion dinars, approximately €1.9 billion, through the end of September 2026. These tourism receipts alone covered 142pc of the country’s external debt servicing requirements for the period. During the first six months of the year, revenues had already posted a sharp 8.3pc increase compared to the first half of 2025.
Industry experts attribute this continued momentum to several shifting market dynamics. Global travellers are increasingly looking beyond traditional Gulf hubs and choosing Tunisia due to changing perceptions of its stability, affordability and regional accessibility. A targeted visa-exemption policy for Chinese nationals has triggered steady growth. The Tunisian National Tourist Office is leaning into trade platforms like ITB China to secure new airline and agency partnerships.
Tunisia remains a powerhouse for European holidaymakers. Industry data ranks it as the fourth most booked international destination for French travellers, heavily drawing crowds to the beach resorts of Hammamet, Djerba and the cultural landmarks of Sidi Bou Saïd. Beyond standard sun-and-sea packages, the Ministry of Tourism and Handicrafts has expanded alternative tourism offerings including niche cultural itineraries, desert excursions and heritage lodging.
