Filming for the Italian TV show Amarsi un po’ – Istruzioni per l’uso took place across Ireland, featuring locations such as Shannonbridge, Clonmacnoise, and Lough Key Forest & Activity Park.
The programme, airing on La7, focuses on health, wellness, and self-care, reaching approximately 2.7m viewers per episode. Activities filmed include kayaking on Lough Key, yoga on Ballydowane Beach, and cycling along the Waterford Greenway.
Four episodes, co-produced by Tourism Ireland, will promote Ireland as a destination for relaxation and outdoor activities. Presenters Samanta Togni and Massimiliano Rosolino visited key sites like Athlone Castle, Sean’s Bar, and Mount Congreve Gardens.
Marcella Ercolini shared: “Tourism Ireland was delighted to support the filming of ‘Amarsi un po’ – Istruzioni per l’uso’ in Ireland. The four episodes filmed here will showcase the many ways Italian holidaymakers can relax, recharge and enjoy the outdoors on a holiday in Ireland. With around 2.7m viewers per episode, it’s a great way to highlight Ireland as the perfect place to truly unwind and disconnect.”
Publicity and broadcasts like this are a key element of Tourism Ireland’s programme of activity, to inspire Italians to put Ireland on their holiday wish list.”
Related posts:
Wicklow Gaol visitor attraction to close September 30 as new management contract sought
Tourism Ireland hosts 5 international journalists in quest of Van Morrison’s heritage
Tourism Ireland hosts 8 tour operators from Australia and New Zealand
CSO July tourism figures down 1pc on 2024 & 44pc on pre-pandemic
