Best4Travel, part of Wecanbookit Ireland Ltd and headquartered in Dunshaughlin, County Meath, employs over 50 staff and specialises in discounted holidays tailored to diverse preferences. Its core activities in the Irish market include offering package deals, last-minute escapes, all-inclusive resorts, city breaks, cruises, and family holidays to destinations across Europe, the United States, and further afield. Popular choices range from sun-soaked spots in the Canary Islands, Spain, Portugal, and Greece to transatlantic adventures in New York, Florida, and beyond. The agency also excels in cruise packages, winter sun getaways, and themed trips such as Disney experiences or sports events.
Central to its success is a user-friendly website that allows customers to search and book flights, accommodation, and full packages with ease. Features like low-deposit options, flexible payment plans, and real-time deal alerts make planning straightforward and affordable. Best4Travel’s online platform complements its high-street shops, enabling clients to browse independently or seek expert advice via phone, email, or in-person visits. This omnichannel approach has proven effective in capturing the post-pandemic surge in Irish outbound travel, where demand for value-driven, hassle-free holidays remains high.
The agency’s award-nominated online marketing stands out for its sophistication and impact. Best4Travel leverages social media campaigns, targeted email newsletters, search engine optimisation, and engaging content to reach potential travellers. Initiatives include vibrant promotions highlighting seasonal deals, such as summer family packages or winter sun escapes, often featuring compelling visuals, customer testimonials, and exclusive offers. These efforts drive traffic to the website, boost conversions, and build brand loyalty among Irish consumers who value competitive pricing and reliable service. The company’s consistent shortlisting for Best Online Marketing Initiative, alongside peers like Click&Go Holidays, reflects its ability to innovate in a crowded digital landscape, earning recognition from the ITAA for creativity and effectiveness.
Broader accolades reinforce Best4Travel’s standing. It has been shortlisted for ITAA Travel Agency of the Year (Over 10 Employees) in 2026, competing with established names like Cassidy Travel and Click&Go Holidays. Previous honours include a joint win in the Best Sustainability Initiative category in 2025 (with Frosch Ireland) and recognition as Best Sun Agency in related awards, highlighting expertise in popular Mediterranean and warm-weather destinations. These achievements underscore a commitment to quality, from sourcing the best deals through global partnerships to providing financial protection under ITAA regulations.
2026 awards
Previous winners
