- MSC Cruises best January start with 2026 bookings up 10pc.
- Summer 2026 bookings increase 21pc overall.
- Ex-UK summer departures up 24pc on 2025.
- Mediterranean summer +11pc, Caribbean +10pc.
- Winter 2026/27 ex-UK +60pc, Dubai +55pc.
MSC Cruises has reported its best January start ever with 2026 bookings up 10pc year-on-year. Summer 2026 bookings rose 21pc overall.
Departures increased 24pc compared to 2025 while Mediterranean summer bookings grew 11pc and Caribbean 10pc. Winter 2026/27 demand has surged 60pc with Dubai up 55pc.
Antonio Paradiso shared “We have had a great performance so far in January thanks to the support of the trade. This is the most consistent Wave season we’ve ever had. Our TV campaign, PR & Marketing activities are also helping to drive sales. We have superb itineraries with a nice spread of bookings to the Mediterranean across multiple embarkation ports, and our ex-UK, Caribbean and Dubai sailings are performing very strongly too.”
“Our Wave offers represent the ultimate in value, making it easier to say yes to more – with generous discounts on drinks packages, flights, and deposits, alongside unforgettable cruise experiences, world-class dining, entertainment, and spectacular destinations. These unbeatable deals give guests exceptional value and even more reasons to set sail on the cruise of their dreams.”
