Emirates Airline Foundation, in partnership with Emirates Auction, has successfully raised AED 8.8m (equivalent to USD 2.4m) through the auction of seven exclusive Skywards memberships. All proceeds will fund new humanitarian initiatives focused on children, covering areas such as education, health, and community support across various regions. This achievement underscores the power of combining loyalty programmes with philanthropy to generate meaningful impact.
The rare Skywards memberships offered premium benefits, attracting bidders committed to supporting global causes. The initiative demonstrates Emirates’ dedication to corporate social responsibility, directing 100pc of funds to programmes benefiting vulnerable children worldwide. It highlights innovative fundraising approaches that engage customers in charitable efforts.
This collaboration expands the Emirates Airline Foundation’s reach, enabling broader support for long-term projects. The funds will drive sustainable outcomes in humanitarian aid, aligning with Emirates’ broader mission to contribute positively to society.
