Net Affinity confirmed the appointment of Siggi Schrot as London Sales Manager to strengthen expansion in the British hospitality market. Schrot brings over 30 years of experience in hotel operations hospitality technology and commercial leadership with expertise in hotel tech stacks PMS integrations and client onboarding. His focus combines technical knowledge with practical hotel insight to deliver measurable value through data and clear communication.
Schrot began in rooms division at Dublin properties including the Westbury Hotel before transitioning to hospitality technology roles in customer service implementation and senior commercial positions. He previously served as Area Director for an Oracle Hospitality reseller leading integrations across the DACH region England and Ireland aligning with Net Affinity’s Oracle partnership. The role emphasises building strategic partnerships and advancing design marketing distribution and payments solutions.
Siggi Schrot shared “Net Affinity’s mission for empowering hoteliers resonates with me. My experience across boutique hotels, start-ups, and multinational tech providers has given me a strong understanding of the industry and the technology that drives it. Now based in London, I’m excited to work closely with hotels – getting to know the details of their operations and offering practical solutions that truly add value. It’s all about helping them grow their direct bookings and enhance digital performance in a way that’s both effective and sustainable.”
Sharon Power Cowley shared “We’re thrilled to welcome Siggi to the team. His extensive experience across hotel operations and hospitality technology brings a unique perspective that complements our consultative, client-first approach. Siggi’s market insight and passion for supporting hoteliers make him a strong asset as we continue expanding our footprint. We’re confident he will play a pivotal role in helping our partners drive performance and long-term growth.”
