The Taiwan Tourism Administration (TTA) successfully showcased Taiwan at the Phoenix Travel & Adventure Show held on February 14-15, 2026, at the Phoenix Convention Centre, attracting strong interest from Arizona travellers.
The booth featured joyful Taiwanese elements like bubble tea tastings, cultural demonstrations, and promotions including free half-day tours for arrivals, Taiwan Pass offers, transit vouchers, and discounted flights from airlines such as China Airlines, EVA Air, and STARLUX Airlines, which have recently launched direct Phoenix-Taipei services. The presence highlighted Taiwan’s appeal as an underrated destination for outdoor adventures, culture, and cuisine, boosting connectivity from the US Southwest.
