The Federation Empresarial Hotelera de Mallorca has been defending the island’s competitiveness and security at the ITB Berlin trade fair, as global uncertainties from the Middle East conflict loomed over the industry.
Representatives emphasised Mallorca’s appeal to German tourists, who showed moderated demand in peak season, helping to balance visitor numbers.
This came as Spanish regions like Baleares, Andalucia, and Canarias showcased their strengths, with Canarias highlighting German market loyalty and Andalucia presenting record figures. The event underlined Spain’s focus on quality over quantity in tourism management.
