- Tourism Ireland launched the ‘Ireland Unrushed’ campaign in May 2026.
- The campaign runs across 15 key overseas markets.
- It promotes slower travel experiences including waterways, greenways and coastal tours.
- Videos achieved over 90 pc persuasion scores in testing.
- Reach target exceeds 100 million through publicity and advertising.
Tourism Ireland has launched its ‘Ireland Unrushed’ global campaign. The initiative encourages slower travel across the island of Ireland during summer 2026 and beyond. The campaign runs in May across 15 key overseas markets on video, social and digital platforms.
Videos showcase inland waterways, greenways, train journeys to cities such as Galway, Cork, Dublin and Belfast, coastal food tours, beaches, villages and hiking trails. The second-year campaign builds on previous results and targets reach of over 100 million. A digital toolkit supports industry partners with content for their marketing.
Early testing of the videos recorded over 90 pc persuasion scores. The campaign promotes experiences on the Wild Atlantic Way, Hidden Heartlands and Causeway Coast. Tourism Ireland provided resources for overseas promotion.
