- Cendyn unveiled Wayfinder for global hotel visibility.
- The tool tracks performance across major AI models.
- GEO analytics and LLM monitoring form core features.
- Hotels use the platform to improve AI-driven discovery.
- The launch supports data-led marketing strategies in hospitality.
Cendyn has launched Wayfinder, a new AI visibility tracking tool for the global hotel industry. The platform provides GEO analytics and LLM monitoring to help hoteliers maintain visibility across AI models such as Gemini, ChatGPT and Perplexity. Irish and international hotels can use the system to optimise their online presence.
The tool addresses the growing influence of AI in travel searches and bookings. It offers data-driven insights for marketing and distribution strategies. Hospitality businesses gain assistance in navigating AI-driven consumer discovery.
