- The LEGO POP-UP shop opened on 1 July 2026.
- Savings reach up to €84 on sets like LEGO Ferrari Daytona.
- Day-return fares start at €249 for car and adult.
- The space features displays and soft play.
- App users gain €10 off €50 on LEGO until 2 August.
Irish Ferries has launched a Lego pop up shop onboard the James Joyce. The shop opened on 1 July 2026 on the Dublin to Holyhead route and offers savings compared to high street prices. Passengers access over 200 products including Speed Champions Technic Botanicals Disney Friends Duplo Star Wars and World Cup 2026 sets.
The space includes eye-catching displays and a soft play area to encourage family play and screen-free time. Day-return fares start from €249 for a car and one adult on Tuesdays to Thursdays with kids free until 22 July 2026. App users receive €10 off €50 spent on LEGO products until 2 August 2026.
Irish Ferries operates the James Joyce with restaurants cafés duty-free shopping children play area Club Class lounge and pet-friendly facilities. The pop-up supports family day trips to Wales.
Nora Costello shared “At Irish Ferries we are always looking for new ways to enhance the onboard experience and create memorable journeys for our passengers.”
