- Amari introduced “Ari Service” to deepen guest connections with destinations.
- ONYX Hospitality Group is celebrating its 60th anniversary.
- Amari Phuket offers the Breeze Spa and access to Phuket’s Old Town.
- Amari Vogue Krabi provides a tranquil retreat at Tubkaek Beach.
- Amari Pattaya includes the maai spa and access to coastal activities.
Amari, the upper-upscale hotel brand under ONYX Hospitality Group, has introduced a new brand touchpoint called “Ari Service” designed to deepen guest connections with destinations. The service focuses on locally inspired interactions and personalised service, encouraging guests to discover the character, culture and people of each location. The brand positioning centres on creating “Endless Memories” that extend beyond check-out.
Amari properties include Amari Phuket, which offers a seaside escape with the Breeze Spa and access to local flavours and Old Town. Amari Vogue Krabi provides a tranquil retreat at Tubkaek Beach, offering relaxation and coastal views. Amari Pattaya combines relaxation with the energy of Thailand’s coastal city, including the maai spa. Amari Bangkok serves as a gateway to the capital’s lifestyle, cultural attractions and dining.
ONYX Hospitality Group is celebrating its 60th anniversary and continues to evolve its brand portfolio. The “Ari Service” is part of a revitalised brand positioning centred on authentic local connections and warm Thai hospitality. Each Amari destination reflects its own sense of place through locally inspired design, food and experiences.
