- Vicky Billing promoted to Director of Trade, Partnerships and Loyalty
- Billing to oversee new loyalty initiative for agents and direct customers
- Amanda Docherty becomes Head of Trade and Ireland
- Carrie Day now reports to Docherty for Irish market
- Dedicated rewards platform for travel agents under development
Riviera Travel has announced an expansion of Vicky Billing’s responsibilities, with Billing taking on loyalty in addition to her existing remit and adopting the new title of Director of Trade, Partnerships and Loyalty. Billing will now also oversee the development and launch of Riviera Travel’s new loyalty initiative, spanning both travel agents and direct customers. The move marks an important strategic step as the company begins building its own dedicated loyalty platform, reinforcing its long-term commitment to its guests.
The expanded role reflects both the growth of Riviera’s trade business and the increasing importance of loyalty as a key pillar of the brand’s future strategy. In her new position, Billing will align trade engagement, partnerships and loyalty under a single leadership structure to ensure a joined-up, consistent experience across all channels. Amanda Docherty will also see her role broaden from Head of Trade to Head of Trade and Ireland, with Carrie Day, Country Manager for Ireland, now reporting directly to Docherty.
Chief Executive Officer Matt Luscombe stated these changes support Riviera’s next phase of growth, deepen trade partnerships, and build greater consistency across two key markets. The company expanded Billing’s role to help manage its next big phase of business growth, with a dedicated rewards platform for travel agents also under development. Further details regarding the loyalty platform and trade rewards system will be unveiled in the coming months.
CEO Matt Luscombe shared these leadership changes demonstrate Riviera’s commitment to investing in exceptional talent, strengthening partnerships and delivering continued growth.
