- Spanish hotels recorded 44.8 million overnight stays in July 2026, up 0.3% year-on-year.
- Domestic stays fell 1.1% while foreign visitor stays rose by the same amount.
- Average daily rates climbed 5.9% and have increased for 61 consecutive months.
- Revenue per available room and average daily rate both rose by more than 6%.
- Marbella posted the highest hotel rate figures in Spain.
Spanish hotels recorded 44.8m overnight stays in July 2026, a rise of just 0.3pc on the same month in 2025, according to the latest figures from the National Statistics Institute. Domestic stays fell by 1.1pc while those by foreign visitors rose by the same amount. Average daily rates climbed 5.9pc and have now increased for 61 consecutive months. Revenue per available room and average daily rate both rose by more than sixpc, with Marbella posting the highest figures.
The data point to solid demand in peak season but clear signs that volume growth is slowing even as prices continue to support higher revenues for the sector. The Hotel Price Index jumped 5.9% year-over-year. The average daily revenue per occupied room surged nearly 6.8%, hitting an average of €156.92. The average hotel stay fell to 3.40 days. Even though people are still traveling, they are shaving days off their trips to balance their budgets.
Hotels are charging more per night not because their properties are overflowing with guests, but to survive an aggressive wave of domestic business pressures including surging labour costs from payroll regulations, persistent food and energy inflation, and fewer new builds which keeps the overall room supply tightly controlled. Investment has shifted away from building massive new hotels and toward remodeling existing spaces. Hoteliers are facing intense pressure from newly implemented payroll regulations such as Ireland’s national minimum wage increase to €14.15 per hour, which forces hotels to raise room rates just to cover basic staffing.
