- Open-air tourism nights in Europe reached 413m in 2025.
- Nights in open-air facilities increased by 28.5pc since 2015.
- Families with children represent 43pc of guests, and couples 35pc.
- Guests travelling with pets now make up over 18pc of the total.
- Almost 46pc of guests express an interest in sport and active holidays.
Open-air tourism across Europe has seen sustained growth over the past decade, with families and couples dominating the customer base. Official data from Eurostat reports that nights spent in open-air tourism facilities reached a high of 413m in 2025, accounting for 13.4pc of all tourist accommodation nights. Since 2015, nights spent at open-air facilities increased by 28.5pc, while nights spent at hotels, holidays, or other short-stay accommodation went up by 23.4pc.
Data from BiHoliday from the summer 2026 season supports this trend, showcasing the continued strength of open-air tourism as one of the most dynamic segments of the European travel industry. Families with children account for 43pc of guests, and couples account for 35pc, together representing more than 78pc of the customer base. Guests travelling with pets now represent more than 18pc of the total, confirming that the option to holiday with a pet is becoming an increasingly important factor in destination choice.
Almost 1 in 2 guests (46pc) express an interest in sport, underlining that outdoor activity, fitness, water sports, and dynamic experiences are now central to what today’s traveller expects. While contact with nature remains one of open-air tourism’s main attractions, space has become increasingly important, meaning not only green surroundings but also time for oneself and the chance to escape everyday pressures. Campsites and holiday villages continue to see sustained demand, driven by a shift in how travellers want to spend their leisure time.
