GoGlobe launches new AI Travel Assistant targeting Irish Travel Agencies

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  • GoGlobe opens AI travel assistant to Irish agencies
  • Agencies run Seol under own brand on own sites
  • AI converts enquiries in voice or text in 32 languages
  • Platform features 290+ airlines and 50m places
  • Pilot group launches before general availability

GoGlobe has opened Seol, its AI travel assistant, to Irish travel agencies, inviting agencies to run it on their own sites under their own brand. GoGlobe acts as merchant of record, allowing agencies to keep the client relationship and the margin on the order without taking on booking technology or the payment side. The company is starting with a small pilot group rather than a general launch.

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The AI travel assistant helps convert enquiries an agency already has in a softening market, with customers describing what they want in their own words by voice or text and receiving bookable options in seconds across flights, hotels, tickets and activities in 32 languages. GoGlobe is a Dublin-based AI travel platform that helps people plan, compare and book complete trips in one place, with an interactive globe showing flights, hotels, activities, destination photos and AI-built itineraries together.

The platform features flights from over 290 airlines, hotels with honest photos, tickets to attractions and an AI planner that builds days around all of these elements. Travelers speak or type where they want to go and see their options on an interactive globe. GoGlobe offers voice-first booking, with say a trip like “Weekend in Rome under €400” producing real options customers can confirm.

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Arlind Kraja shared: “In a softening market, the argument for something like this is less about generating new leads and more about converting the enquiries an agency already has.”

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