- Alice Mansergh has visited Amsterdam to meet the Tourism Ireland Northern Europe team
- Northern European visitors contribute over €300m annually to Irish tourism
- Strong air connectivity from Amsterdam to Dublin, Belfast and Cork supports visitor numbers
- Discussions covered sustainability, coolcations and unmissable visitor experiences
- Increased capacity from Norway and Sweden has made travel more accessible in 2026
Alice Mansergh has travelled to Amsterdam to meet with the Tourism Ireland Northern Europe team, who are responsible for promoting the island of Ireland across the Nordics, Belgium and the Netherlands. The Northern European markets contribute more than €300m annually to Irish tourism businesses, with visitors drawn to Ireland’s scenery, culture and heritage offerings. Discussions during the gathering have covered a range of topics including sustainability initiatives, the growing trend of coolcations and the development of unmissable visitor experiences that deliver value for money.
Strong air connectivity from Amsterdam to Dublin, Belfast and Cork, combined with increased flight capacity from Norway and Sweden, has made travel to Ireland more accessible than ever in 2026. The improved access has supported visitor numbers from Northern Europe, with travellers seeking both urban experiences and rural escapes across the island. Tourism Ireland has focused marketing efforts on showcasing Ireland’s unique cultural assets, including its literary heritage, music scene and historic sites, alongside its natural landscapes and culinary offerings.
The team discussions have also examined best practice from other destinations, with Mansergh acknowledging the value of learning from tourism development strategies implemented across Northern Europe. Sustainability emerged as a key theme, with the team exploring how Irish tourism businesses can reduce environmental impact while maintaining visitor satisfaction.
Tourism Ireland Northern Europe team has developed strong relationships with tour operators, travel agents and media partners across the region, supporting year-round promotion of the island of Ireland as a compelling destination for Northern European travellers.
Alice Mansergh shared “Our Northern Europe team does outstanding work promoting the island of Ireland across the Netherlands, Belgium and the Nordic countries.”
Siobhán Mc Manamy shared “The Northern European markets continue to show strong growth potential and we are committed to building on this momentum.”
