Crowne Plaza opens new flagship hotel in New York City

Crowne Plaza Manhattan Times Square opened on 2 September 2026
The 22-storey hotel has 685 rooms and suites
The property was originally constructed for the 1964 World’s Fair
The Broadway Suite on the 22nd floor features a private terrace
Half of the global Crowne Plaza estate has undergone modern renovations

Crowne Plaza Manhattan Times Square has opened as the premium brand’s new Americas flagship property, debuting on 2 September 2026. The 22-storey, 685-room hotel breathes new life into a prominent New York landmark originally constructed for the 1964 New York World’s Fair. Developed by Al Rayyan Tourism Investment Company and managed by Highgate, the property focuses heavily on the modern blended traveller by marrying corporate functionality with leisure amenities.

Fifty-First Street Social serves as the hotel’s premier all-day dining and lounge hub, with the Manhattan Level offering premium accommodations on upper levels with expansive city skyline views. The Broadway Suite on the 22nd floor acts as the property’s crown jewel with an oversized private terrace tailored for milestones and events. The Studio and event spaces offer intimate focus-driven workspaces near the lobby, backed by a dedicated Meetings and Events Concierge service.

The hotel’s aesthetic features large-scale murals and locally inspired artwork by Brazilian-born, Atlanta-based artist Tiago Magro. Signature programming includes Weekly Socials to blend hotel guests with locals and Daily Rituals centred on travel wellness and sleep enhancement. The launch marks a broader milestone for the brand, with roughly half of the global Crowne Plaza estate having undergone modern construction or major renovations.

Crowne Plaza shared “Our ambition was to transform this landmark property into a distinctive destination combining contemporary design and enhanced guest experiences. The Manhattan Level suites offer premium accommodations with expansive views of the New York skyline.”