- Trade solo bookings up 45pc year-on-year at Riviera Travel
- Trade partners account for 23pc of solo holidays booked in 2026
- MS George Eliot dedicated solo ship leads 2027 bookings
- Solo customers book 8.5 months out on average
- 16 dedicated solo river cruises available through trade
Riviera Travel has reported a 45pc year-on-year rise in trade bookings for its dedicated solo programme, with early demand building for 2027 departures across river cruises. Trade partners have accounted for 23pc of all Riviera solo holidays booked so far in 2026.
The Blue Danube for Solo Travellers leads as the top-performing solo river cruise through the trade in 2027, with popular sailings aboard the MS George Eliot, Riviera’s river cruise ship dedicated exclusively to solo travellers. The MS George Eliot offers an introduction to solo travel, combining multiple destinations with included tours, excursions, dining and onboard activities. Guests enjoy a double cabin with no single supplement on dedicated solo holidays. Strong-performing 2027 departures include Burgundy, the River Rhône & Provence for Solo Travellers and The Douro, Porto & Salamanca for Solo Travellers.
Solo customers book 8.5 months out on average, requiring agents to start conversations early for 2027 bookings. Riviera Travel offers 16 dedicated solo river cruise holidays available for agents to explore now.
Amanda Docherty shared: “Our agent partners continue to play an instrumental role in driving demand, and seeing such strong growth in solo bookings through the trade is hugely encouraging. It gives agents a strong foundation to build demand for 2027 departures across our river cruise portfolio.”
