Avianca reveals next-gen Insignia business class

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  • Avianca has unveiled new Insignia business class suites with sliding privacy doors
  • The suites have debuted on Boeing 787 fleet in 2027
  • New amenity kits have been created with Mola Sasa
  • Dining menus have been developed by Álvaro Clavijo and Rafael Buitrago
  • Roughly 850 cabin crew have completed Business Class Specialist training

Avianca has unveiled a new generation of its Insignia business class, introducing redesigned lie-flat suites with sliding privacy doors that have debuted on the airline’s Boeing 787 fleet in 2027. The new seat has represented the most significant upgrade to the Colombian flag carrier’s long-haul premium product. The investment has pushed Avianca further into a business-class market it had largely abandoned only a few years ago.

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Avianca launched Insignia in April 2024 as a rebrand of its business-class offering on Boeing 787s flying to and from Europe. The product has featured lie-flat seats, upgraded dining and premium amenities. Last month, Avianca extended Insignia to select Boeing 787 flights between Bogotá and New York JFK. The next-generation Insignia cabin has built on Avianca’s existing lie-flat business class with redesigned suites and sliding doors intended to give passengers greater privacy.

The airline has paired the new suite with a broader overhaul focused on rest, wellbeing and service. Passengers have received Meridian noise-cancelling headphones along with pajamas and slippers designed by Colombian brand Maaji. New amenity kits have been created in partnership with Mola Sasa. Dining has received a significant update with new menus developed by Álvaro Clavijo of Bogotá’s El Chato and Rafael Buitrago of Elvia Barichara. Avianca has also added Home Burgers, the Colombian burger chain, on flights from Bogotá and Medellín to Europe. Roughly 850 cabin crew have completed Avianca’s Business Class Specialist training programme.

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Otto Gergye shared “We saw a strong demand from the market for premium services. The ROI has continued to be good, and as such, we continue to invest in it moving forward.”

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