- Spanish hotel prices rise 28pc in September 2026
- Occupancy reaches 96pc in five major tourist cities
- Seville records largest percentage increase at 68pc
- Madrid sees biggest absolute rise to €265 per night
- Barcelona only city with price decline at 3.6pc
Hotel prices in Spain’s main tourist cities have risen sharply in September 2026, with occupancy in Barcelona, Benidorm, Madrid, Palma de Mallorca and Seville set to reach 96pc in the third week of the month. The average nightly rate stands at €245.4, an increase of €53.4 or almost 28pc compared with September 2025. Seville recorded the largest percentage rise at 68pc, while Madrid saw the biggest absolute increase to €265 per night. Palma remains the most expensive at €290 on average.
The surge is driven by low last-minute availability concentrated in higher-priced properties, according to eBooking.com director Toni Raurich. Seville’s occupancy is expected to reach 97pc with prices rising from €125 to €210 per night. Madrid’s rates increased 60.6pc from €165 to €265 with 96pc occupancy. Benidorm experienced a 53.6pc increase to €192 per night with 97pc occupancy. Palma de Mallorca remains the most expensive destination at €290 per night with 96pc bookings.
Barcelona is the only major tourist city where average prices declined, falling 3.6pc to €270 per night, despite occupancy increasing to 94pc. The data reflects a transformed shoulder season with travellers chasing temperate weather, flat hotel inventory and major local events including the Formula 1 Grand Prix and Shakira’s concert residency in Madrid driving demand.
