- Hilton launches Outset Collection brand in Madrid
- Casa Verbena Madrid scheduled to open late 2026
- Property located at Calle Preciados 44
- 45 modern guest rooms planned
- First Outset Collection property in EMEA region
Hilton has selected Madrid for the European Middle East and Africa debut of its new Outset Collection brand through the signing of Casa Verbena Madrid Outset Collection by Hilton. Developed under a franchise agreement with Arte Hoteles the boutique property is scheduled to open in late 2026. The hotel will be situated at Calle Preciados 44 on Madrid’s premier pedestrian shopping street within easy walking distance of major landmarks like Puerta del Sol, Plaza Mayor and Gran Vía.
The hotel will offer 45 modern guest rooms featuring upscale finishes designed to reflect the local neighbourhood. Guests will have access to a welcoming reception area, lounge and dedicated buffet breakfast space. Initially launched by Hilton in late 2025 as its 25th brand the Outset Collection targets upper-midscale to upscale independent boutique hotels.
The brand focuses on story-driven designs giving property owners the flexibility to maintain their distinct identity while plugging directly into the global commercial and digital architecture of Hilton. After establishing a footprint in North America Casa Verbena Madrid serves as the launching pad for the collection’s international expansion.
