HBX Group and Virtuoso expand global partnership

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HBX Group has revealed the global expansion of its partnership with Virtuoso the network specialising in luxury and experiential travel. Building on a successful relationship that began in North America in 2001 the agreement now extends worldwide giving Virtuoso member agencies across the globe access to Bedsonline’s full portfolio of travel products and services for the first time. Expanding from a North American relationship to a global partnership unlocks greater choice wider reach and new growth opportunities for both organisations and the Virtuoso travel advisor community.

Through Bedsonline Virtuoso advisors will be able to book accommodation premium transfers car rental experiences and activities through a single platform designed specifically for travel professionals. They will also have access to Bedsonline’s Luxury Collection featuring a carefully selected portfolio of luxury hotels complemented by The Luxurist’s concierge service helping advisors deliver seamless tailored experiences for their clients. Virtuoso’s global network includes more than 20,000 travel advisors and over 2,800 preferred travel partners making it one of the most influential communities in luxury travel.

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David Amsellem, Chief Distribution Officer at HBX Group, shared: “The relationship between Bedsonline and Virtuoso has been built over more than two decades, and taking it from North America to a global scale marks an important milestone for both organisations. It significantly expands the reach of our offering and brings Bedsonline’s global portfolio to Virtuoso advisors worldwide. By giving them access to our global portfolio—including our Luxury Collection—in one place, we’re making it easier for advisors to create highly personalised journeys, while opening new opportunities for our hotel and travel partners to connect with some of the world’s most discerning travellers.”

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