MSC Cruises has been named Global Cruises Partner of the Louis Vuitton 38th America’s Cup as the world’s oldest international sporting trophy heads to Naples in 2027. The deal gives the cruise line visibility across the full programme from the Preliminary Regattas and the Youth and Women’s America’s Cup Regattas through to the Challenger Selection Series and the Match itself. It is the latest addition to MSC Cruises’ sports portfolio which already includes Formula 1 BWT Alpine Formula One Team and Tudor Pro Cycling Team.
The partnership aligns MSC Cruises with one of the world’s most prestigious maritime sporting events as it prepares to take place in Naples reinforcing the cruise line’s global visibility Mediterranean roots and long-standing connection to the sea. The agreement gives MSC Cruises worldwide partnership rights and visibility across the full America’s Cup programme. For MSC Cruises the America’s Cup reflects values that are central to the brand including innovation precision teamwork and a deep passion for the sea.
Pierfrancesco Vago, MSC Cruises’ Executive Chairman, shared that this partnership brings MSC Cruises into one of the most iconic arenas in international sport at a moment when the America’s Cup returns to the Mediterranean in Naples. It gives the company a distinctive platform to engage guests partners and audiences around the world through a shared passion for the sea performance and innovation.
Pierfrancesco Vago, MSC Cruises’ Executive Chairman, shared: “This partnership brings MSC Cruises into one of the most iconic arenas in international sport, at a moment when the America’s Cup returns to the Mediterranean in Naples. It gives us a distinctive platform to engage guests, partners and audiences around the world through a shared passion for the sea, performance and innovation.”
