- Hurtigruten reported a strong 2026 performance with revenue up 16pc compared to the same time last year
- January was a record intake month for the business
- Signature revenues are 42pc higher at the same time last year with a 48pc increase in Signature B2B revenues
- For 2027, the company is 35pc ahead of its booked revenue position year-over-year
- Hurtigruten completed a €150m fleet modernisation and the coastal contract runs until 2030
Hurtigruten Chief Commercial Officer Iain Powell has highlighted a strong 2026 performance for the company, stating the year started exceptionally well. The business update was provided during the company’s Global VIP Partner Summit at Sea taking place from 22 to 25 September. January was a record intake month for the business, supported by wave campaigns across all markets, and that pace continued through the year. Revenue is up 16pc compared to the same time last year.
The Signature product has been a standout form for the company. Signature revenues are 42pc higher at the same time last year, paired with a 48pc increase in Signature B2B revenues. For 2027, the company is 35pc ahead of its booked revenue position year-over-year. Hurtigruten expects to enter 2027 with 60pc of revenue achieved, whereas in the previous three years the figure was typically around 55pc.
The company completed a €150m fleet modernisation, the coastal contract runs until 2030, and it experienced success through its Signature product. This enabled the launch of new, more differentiated itineraries, such as the Limited Collection. Revealed in February 2026, the Limited Collection comprises three new Signature voyages along the Norwegian coast for 2027-28: the Inner Fjords Explorer, the Arctic Circle Explorer and the Arctic Line.
Iain Powell shared “January was a record intake month for the business, supported by our various different wave campaigns across all of our markets. And I’m really, really pleased to say that pace has continued through the year. It hasn’t let up.” He also stated “We’ve got confidence in where we’re heading. We’ve completed the €150m fleet modernization, the coastal contract runs till 2030, and we’ve also experienced exceptional success through our Signature product. And that’s enabled us to launch new, more differentiated itineraries, such as the Limited Collection.”
