- VIVA Cruises unveiled its 2028 programme for France and Italy
- Viva Beyond operates in France while Viva Unique operates in Italy
- Romana Echensperger curated wine selections for both ships
- Italy for All the Senses departs from Venice from March 2028
- The Champagne and Sparkling Cruise sails from 29 July to 5 August 2028
VIVA Cruises has unveiled its 2028 programme for the VIVA Boutique line in France and Italy. The line has offered itineraries ranging from three to seven nights operated by Viva Beyond in France and Viva Unique in Italy. Viva Beyond launched on the Seine in May while Viva Unique is set to launch in 2027.
The 2028 season has brought a focus on wine led by Romana Echensperger, one of few Masters of Wine worldwide. Echensperger has curated the wine selection for both ships and has paired wines with onboard menus and regions visited. She joins select sailings in person to host tastings and masterclasses.
Viva Unique itineraries include Italy for All the Senses, a seven-night roundtrip from Venice departing from March 2028. La Grande Cucina sails from Venice to Cremona from 1 to 8 October 2028. Viva Beyond itineraries include A Taste of Normandy and In the Light of the Impressionists. The Beyond debuts its first Champagne and Sparkling Cruise on the Seine from 29 July to 5 August 2028.
VIVA Cruises has launched its new trade partner selling guide. Key selling points include VIVA all-inclusive, which covers full board, high-end drinks, minibar, and tips, no non-commissionable fares; earn commission on total invoice, contemporary styling via parent company Scylla AG and VIVA Boutique, a premium line featuring new ship Viva Beyond on the Seine. Agent resources include five core video training modules with specialist certification and quarterly prize draws, teal-time pricing and content integration, on-demand product info and itinerary support tool and trade Incentive campaigns like “Sell Three, Sail Free”.
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