- Holiday World Show Belfast returns from 8 to 10 January 2027.
- Irish Ferries is the new headline sponsor.
- More than 10,000 visitors are expected to attend.
- Admission prices start at £5 (€5.75) for adults.
- A dedicated Trade and Media morning takes place on the Friday.
Holiday World Show Belfast has confirmed its return to the ICC Belfast at The Waterfront Hall from 8 to 10 January 2027 with Irish Ferries as the event’s new headline sponsor. The show enters its 34th year with more than 10,000 visitors from across the six counties expected to attend the three-day event. The show showcases travel options at home and abroad bringing holiday ideas, destinations, travel experts and exclusive show-only deals under one roof.
A dedicated Trade and Media morning takes place from 10am to 12.30pm on the Friday before the doors open to the public at 12.30pm. The show runs from 10am to 5pm on Saturday and Sunday. Current admission prices are £5 (€5.75) for adults, £4 (€4.60) for senior citizens and £3 (€3.45) for students with a special family ticket for two adults and up to four children priced at £10 (€11.50).
Irish Ferries is a regular exhibitor at the Belfast show over many years. The ferry company operates routes between Ireland and Britain, Ireland and France and Britain and France. Its Dublin to Cherbourg service provides a gateway for holidaymakers planning a holiday in France. Exhibitors span cruise and ferry companies, airlines, destinations, tour operators, travel agencies, hotels and visitor attractions.
Maria Hourican shared “Irish Ferries is one of the best-known names in travel across the island of Ireland and a brand that has a natural connection with our visitors. January is traditionally the time when many of us start thinking seriously about the year ahead and where we would like to travel, so Holiday World Show Belfast is perfectly timed to help people turn that inspiration into reality.”
Marie McCarthy shared “The show is a wonderful opportunity for us to meet holidaymakers face-to-face, inspire them with new travel ideas and highlight just how much choice and flexibility a ferry holiday can offer. In particular, we’re looking forward to showcasing our direct service from Dublin to Cherbourg, which provides a fantastic gateway for people planning a holiday in France.”
