- Visit Orlando appointed Adam Rogers as vice president of travel industry sales.
- Rogers brings more than 30 years of travel industry experience.
- He previously worked at dnata Travel, Hotelbeds and Kuoni.
- Visit Orlando trained more than 48,000 travel advisors in 2025.
- Rogers begins his role on 26 October.
Visit Orlando has appointed travel industry veteran Adam Rogers as vice president of travel industry sales. Rogers brings more than 30 years of experience across sales marketing and product development having held senior roles at dnata Travel, Hotelbeds, GTA and Kuoni. He will lead Visit Orlando’s global travel industry sales strategy and oversee its Travel Industry Sales and Market Development teams.
Rogers joins as Visit Orlando continues to expand its global footprint with sales representation in 15 international markets. In 2025 Visit Orlando trained more than 48,000 travel advisors and generated more than 3.2m room nights through industry partners. Rogers began his career as a tour guide in Ibiza Spain before founding an inbound receptive tour operator in Orlando that later became part of Go America Tours.
Rogers most recently served as vice president of market management for dnata Travel part of Emirates Group. He holds a Bachelor of Arts in English Literature from the University of London. He begins his role on 26 October and reports to Visit Orlando’s Chief Sales Officer Lisa Messina.
Casandra Matej shared “Adam brings a unique combination of global travel industry expertise and deep Orlando roots. Travel trade partnerships remain a critical driver of visitation to Orlando, and Adam’s global perspective, extensive industry experience and strong relationships across the travel community will help us build upon our past success with trade partners to create more opportunities for our members and support the continued growth of our destination.”
Adam Rogers shared “Orlando is one of the most recognised destinations in the world, and I am honoured to join Visit Orlando at such an exciting time. I look forward to working alongside our members and industry partners to build on Orlando’s global momentum and help travel advisors and trade partners better sell Orlando so that more travellers choose our destination.”
