- Loveholidays appointed Ady Guthrie as Senior Director of Partnerships.
- The move opens loveholidays technology to trade partners.
- Focus is on white label and API solutions.
- loveholidays has partnerships with HolidayPirates and Urlaubstracker.
- Ady Guthrie brings more than 20 years of travel and technology experience.
Loveholidays has appointed Ady Guthrie as Senior Director of Partnerships to spearhead a new trade-facing strategic partnerships division. The move will make the technology that powers the online travel agent available to trade partners with an immediate focus on delivering white label and API solutions.
Loveholidays has had a white label partnership with HolidayPirates in England since 2017 and recently entered a similar relationship with German holiday deal aggregator Urlaubstracker. The company plans to expand its business-to-business offering to the wider travel industry and adjacent sectors ranging from airlines, airports and hotel chains to fintech businesses, loyalty programmes and sports organisations.
Ady Guthrie brings more than 20 years experience building partnerships across travel and technology to loveholidays. His previous roles include positions at Rentalcars.com, Booking.com, Meili and Auto Europe Car Rental. He reports to Al Murray, Chief Marketing and Supply Officer at loveholidays.
Ady Guthrie shared “I’m delighted to join loveholidays during such an exciting phase of its growth. Over the past decade, the team has built a flexible technology platform that makes finding and booking holidays incredibly easy.”
Al Murray shared “Industry partnerships have played a big part in getting loveholidays to where it is today, and they’ll be just as important in where we go next.”
