- Trip dot com Group published its 2026 Sustainable Travel Consumer Report.
- 75.4pc of travellers say sustainability matters in their decisions.
- 56.8pc intentionally choose greener options.
- The company launched the My Travel Impact dashboard.
- The report surveyed 8,777 respondents across 29 markets.
Trip dot com Group has published its 2026 Sustainable Travel Consumer Report, finding that three in four travellers (75.4pc) say sustainability matters in their decisions and 56.8pc intentionally choose greener options. The company has launched My Travel Impact, a dashboard that tracks certified sustainable hotel stays and estimated emissions savings from flights and rail. The report surveyed 8,777 respondents across 29 markets.
Environmental responsibility (52.5pc), preserving destinations for future generations (50.8pc) and more authentic travel experiences (44.4pc) drive sustainable choices. Higher prices (37.1pc), inconvenience or extra effort (29.8pc) and difficulty identifying eco-friendly options (27.1pc) hold travellers back. Price (64.1pc) and quality or comfort (61.8pc) remain top overall priorities.Extreme weather has changed trip plans for 62pc of travellers, including 29.9pc who delayed trips, 23.6pc who changed travel seasons and 21.9pc who switched destinations. Gen Z (69.5pc) and Millennials (63pc) lead in choosing sustainable options, compared to Gen X (50.6pc) and Boomers (40.6pc). The My Travel Impact dashboard aggregates greener choices into a single view
