WTM London 2026 reports 50pc rise in accredited buyers

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  • WTM London 2026 has concluded after three days
  • Accredited buyer numbers rose by 50pc year-on-year
  • More than 12,000 approved buyers attended
  • The event featured participants from more than 180 countries
  • The next edition takes place from 2 to 4 November 2027

WTM London 2026 has concluded after three days of networking and discussions with accredited buyer numbers rising by 50pc year-on-year. Exhibition director Chris Carter-Chapman confirmed the final figure as the show wrapped up following its 3 to 5 November 2026 run. The figure exceeded the initial 35pc growth projection.

Organisers reported more than 12,000 approved buyers, thousands of exhibitors and over 4,000 registered media representatives from 180 countries. Sessions covered marketing challenges in the Contradiction Economy, career development and AI-powered booking technology.

The next edition will take place from 2 to 4 November 2027. The 2025 event welcomed 5,500 high-quality buyers and 46,500 total attendees.

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