- Riviera Travel has welcomed thousands of travel agents into Riv Rewards within its first month
- The loyalty programme launched on 8 October 2026
- Agents from more than 60 agency partners have joined
- Members earn one Riv Point for every €1 of eligible commissionable revenue
- Silver Tier is reached at 25,000 Riv Points
Riviera Travel has already welcomed thousands of travel agents into Riv Rewards within the loyalty programme’s first month, with the first members already reaching Silver tier as agents across Ireland and England continue to earn rewards on top of their usual commission. Since launching on 8 October inside Riviera Explorer, Riviera Travel’s dedicated trade platform, the loyalty programme has attracted agents from more than 60 agency partners, spanning multiples and consortia through to independents and homeworkers.
Members are continuing to earn Riv Points across all four booking categories: River Cruise, Escorted Tour, Ocean Cruise and Yacht Cruise, with one Riv Point earned for every €1 of eligible commissionable revenue. Milestones are also being recognised for agents booking their first River Cruise, first European Escorted Tour and first Long-Haul Escorted Tour, with hundreds of instant-rewards having already been won in The Vault, which agents can open with their first approved booking.
Silver Tier, reached at 25,000 Riv Points, unlocks a personal travel discount and FAM trip opportunities for agents, on top of all the Blue Tier rewards. With some agents closing in on the higher tiers, they are one step closer to unlocking exclusive experiences including free European River Cruises for two, invitations to Riviera Travel Awards and Ship Naming Ceremonies and dinner with Riviera Travel’s Senior Leadership Team. With the first Programme Year running until 31 December 2027, agents have more than a year to work their way up the tiers. Engagement with the Training Hub on Riviera Explorer has also continued to rise since launch, as more members work towards Expert level.
Vicky Billing shared “We’ve been really encouraged by how quickly agents have got behind Riv Rewards. Sign-ups on launch day alone were more than double what we’d planned for, and that momentum has carried right through the first month.”
